Automobile Industry Essay Example for Free

Automobile Industry Essay Strong demand growth due to rising incomes, growing middle class, and a young population is likely to propel India among the world’s top five auto-producers by 2015 Growth in export demand is also set to accelerate. Tata Nano and the upcoming Pixel have opened up the potentially large ultra low cost car segment Innovation is likely to intensify among engine technology and alternative fuels. Advantage India Rising investments Policy support India has significant cost advantages; auto firms save 10-25 per cent on operations in India compared to Europe and Latin America A large pool of skilled manpower and a growing technology base will induce greater investments. The government aims to develop India as a global manufacturing as well as RD hub There has been a wide array of policy support in the form of sops, taxes and FDI encouragement. FY10 Market size: USD57.7 billion Notes: RD – Research and development, FDI – Foreign direct investment; FY – Indian financial year (April – March); FY16E – estimated figure for financial year 2016; estimates are from the government’s Automotive Mission Plan (2006 – 2016) ADVANTAGE INDIA. For updated information, please visit www.ibef.org. 3. Automotives AUGUST 2012 Contents ï  ¶ Advantage India ï  ¶ Market overview and trends ï  ¶ Growth drivers ï  ¶ Success stories: Maruti, Tata Motors ï  ¶ Opportunities ï  ¶ Useful information For updated information, please visit www.ibef.org 4 Automotives AUGUST 2012 Evolution of the Indian automotives sector 20.4 million units (2012) 11 million units (2007) 2008 onwards 0.6 million units (1992) 1983 1992 0.4 million units (1982) Before 1982 †¢ Closed market †¢ Only 5 players †¢ Joint venture (JV) Indian government and Suzuki to form Maruti Udyog; started production in 1983 †¢ Component manufacturers also entered via JV route †¢ Buyer’s market 1993 -2007 †¢ Sector de-licensed in 1993 †¢ Major original equipment manufacturers (OEMs) started assembly in India †¢ Imports allowed from April 2001 †¢ Introduction of value added tax in 2005 †¢ More than 35 players in the market †¢ Removal of most import controls †¢ Indian companies gaining global identity †¢ Long waiting periods and outdated models †¢ Seller’s market Source: Tata Motors, Society of Indian Automobile Manufacturers (SIAM), Aranca Research, Notes: JV – Joint Venture MARKET OVERVIEW AND TRENDS For updated information, please visit www.ibef.org 5 Automotives AUGUST 2012 The automotives market is split into four segments Automobiles Two-wheelers Passenger vehicles Commercial vehicles Three-wheelers Mopeds Passenger cars Light commercial vehicles Passenger carriers Scooters Utility vehicles Motorcycles Multi-purpose vehicles Medium and heavy commercial vehicles Goods carriers Electric twowheelers For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 6 Automotives AUGUST 2012 Revenues have been growing at a strong pace → Gross turnover of automobile manufacturers in India expanded at a CAGR of 17.7per cent over FY07-1 1 Excluding three wheelers, cars account for the largest share of revenues (66.2 percent in 2010) Revenue trends over the past few years in USD million 70.0 60.0 50.0 40.0 30.5 30.0 20.0 10.0 0.0 FY07 FY08 FY09 FY10 FY11 66.2% 36.6 33.3 21.5% Trucks Cars 58.6 CAGR: 17.7% 43.3 → Market* break-up by revenues (2010) 12.3% Two Wheelers Source: SIAM, Datamonitor, Aranca Research Note: *does not include three wheelers For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 7 Automotives AUGUST 2012 Sector’s growing strength evident from rise in total production figures Total production of automobiles in India (million units) 16.0 → → 12.0 7.6 8 8.4 10.0 8.0 6.0 1.3 0.4 0.4 1.2 0.4 0.4 1.6 0.6 0.5 1.3 0.5 0.6 1.8 2.4 4.0 6.5 8.5 Notes: CAGR – Compound annual growth rate 10.5 Passenger vehicles was the fastest growing segment during that period with a CAGR of 14.5 per cent 14.0 13.4 0.8 0.8 3.0 2.0 0.0 FY05 FY06 FY07 FY08 FY09 0.4 0.5 FY10 0.6 0.6 FY11 FY12 Passenger Vehicle Three Wheelers Commercial Vehicle Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 0.8 0.8 3.1 15.5 Automobiles production increased at a CAGR of 13.2 per cent over FY05-12 18.0 8 Automotives AUGUST 2012 Market break-up by production volume → Two wheelers dominate production volumes; in FY12, the segment accounted for more than three quarters of total automotives production in the country Market share by volume (FY12) → In fact, India is the world’s second largest two wheeler producer; the country is also the fourth largest commercial vehicle producer 4% 4% 16% Two Wheelers Passenger Vehicle Commercial Vehicle Three Wheelers 76% Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 9 Automotives AUGUST 2012 Market break-up of individual segments by production volumes †¦ (1/2) Shares in production of passenger vehicles (FY11) Shares in production of commercial vehicles (FY11) 11.5% Passenger cars 8.1% 36.0% MCV HCV Passenger Carriers MCV HCV Goods Carriers LCV Passenger Carriers 49.7% 6.1% LCV Goods Carriers Utility vehicles/multipurpose vehicles 88.5% Source: SIAM, Aranca Research Notes: LCV – Light commercial vehicle; MCV – Medium commercial vehicle; HCV – Heavy commercial vehicle For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 10 Automotives AUGUST 2012 Market break-up of individual segments by production volumes †¦ (2/2) Shares in production of three wheelers (FY12) Shares in production of two wheelers (FY12) 15.8% Goods carriers 15.6% 5.3% Mopeds Motorcycles Passenger carriers Scooters 84.2% 79.1% Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 11 Automotives AUGUST 2012 Exports have also grown strongly †¦ (1/2) → Automobiles export volumes increased at a CAGR of 22.4 per cent over FY05–FY12 Over this period, the fastest growth was in the two wheeler segment (25.8 per cent) followed by three wheelers (21.9 per cent) Exports of automobiles from India (million units) 2 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 2 0.5 0.6 0.8 1 0.5 1.1 0.5 1.5 0.4 0.5 0.3 0.2 0.03 0.1 → 0.2 0.04 0.1 0.2 0.05 0.1 0.2 0.06 0.1 0.04 0.2 0.04 0.2 0.08 0.3 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 Passenger Vehicle Commercial Vehicle Three Wheelers Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 0.1 0.4 12 Automotives AUGUST 2012 Exports have also grown strongly †¦ (2/2) → Two wheelers accounted for the largest share in exports (by volume) at 67 per cent in FY12 Passenger vehicles account for a sizeable 18 per cent of overall exports Exports shares by volume (FY12) → 18% Passenger Vehicle 3% 12% 67% Commercial Vehicle Three Wheelers Two Wheelers Source: SIAM, Aranca Research For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 13 Automotives AUGUST 2012 Presence of a clear leader in each segment of the market → The automotives industry is concentrated with market leaders in each segment commanding a share of over 40 per cent Market Leader Passenger Vehicles MCVs HCVs LCVs Three Wheelers 45% 16% Others 15% 7% 63% 23% 7% 59% 30% 4% 4% 41% 40% 10% Motorcycles Scooters 59% 24% 7% 6% 51% 21% 14% Source: SIAM, Aranca Research Notes: Data is for FY10 10% For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 14 Automotives AUGUST 2012 Notable trends in the Indian automotives sector †¢ Large number of products available to consumers across various segments; this New product launches has gathered pace with the entry of a number of foreign players †¢ Reduced overall product lifecycle have forced players to employ quick product launches Improving productdevelopment capabilities †¢ Increasing RD investments from both the government and the private sector †¢ Private sector innovation has been a key determinant of growth in the sector; two good examples are Tata Nano and Tata Pixel – while the former has been a success in India, the latter is intended for foreign markets †¢ In FY11, the CNG market was worth more than USD330 million and CNG cars Alternative fuels and taxis are expected to register a CAGR of 28 per cent over FY11-FY14 †¢ The CNG distribution network in India is expected to increase to 250 cities by 2018 from 30 cities in 2009 For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS 15 Automotives AUGUST 2012 Contents ï  ¶ Advantage India ï  ¶ Market overview and trends ï  ¶ Growth drivers ï  ¶ Success stories: Maruti, Tata Motors ï  ¶ Opportunities ï  ¶ Useful information For updated information, please visit www.ibef.org 16 Automotives AUGUST 2012 Sector has been benefitting from strong demand and product innovation Growing demand Growing demand Policy support Strong government support Increasing investments Rising incomes, young population Inviting Greater availability of credit and financing options Goal of establishing India as an automanufacturing hub RD focus; GOI has set up technology modernisation fund Large domestic market Policy sops, FDI encouragement Resulting in Rising investments from domestic and foreign players Greater innovation in products; market segmentation Strong growth in exports as well Strong projected demand making returns attractive Notes: GOI – Government of India; For updated information, please visit www.ibef.org GROWTH DRIVERS 17 Automotives AUGUST 2012 Rising incomes and a growing middle class driving domestic demand growth Rising incomes; growing middle class †¢ Changing income dynamics of India’s population 70 million households Aspirers: annual income INR90,000200,000 Seekers: annual income INR200,000500,000 Strivers: annual income INR500,0001,000,000 Globals: annual income INR1,000,000 Personal (nominal) disposable income is expected to rise annually at 8.5 per cent over FY11-15 Rising middle class – size of the middle class expected to touch 550 million by 2025 from 50 million in 2010 Favourable demographics – a young population is also driving up the demand for cars Demand for commercial vehicles have got a boost due to development of roadways and greater market access 60 50 40 30 20 10 0 2005 Strivers 2010 Seekers 2015 Deprived Deprived annual income

Change is a necessary evil

Change is a necessary evil Discuss the above statement critically, supporting relevant concepts with examples within UK-based organisations, challenging the norms, and conclude with a detailed opinion from your research or observations. 1. INTRODUCTION Change is resistance. Change is melancholy. Change is imperfection and adaption too. Change is the beginning, and yet the end .Change is submission. Change is fear And yet the hope .Change is the essence of pessimism and Optimism of grief of retrospection and Growth. Coz all said and done, Change is the only thing constant in life. CHANGE., after- qw w qn;q;odddq is is IS IS A NECESSARY EVIL. When we talk about change the very first question that comes to our mind is Why do we need change? People start thinking that they will have to come out of their comfort zone and you start to get the following outcomes from your employees. its not my job I havent got time the boss doesnt care anyway Im keeping my head down this time if its such a good idea, why didnt we do this the last time management changed its mind? it will all change again next month when the MD makes his mind up, I might do something nobody told me about ità ¢Ã¢â€š ¬Ã‚ ¦.. And then you come to know that the change is not being managed in the way that it should have been. People are used to what we called the culture of the company and not ready to come out of it. It is true that strong culture makes strong organisation but a successful culture is one which the culture adapts itself to the fast moving and unpredictable environment. As we move forward towards the twenty first century our entire global society is continuously changing. All major institution has to adapt to this change and undergo successful change management in order to stay alive in the global market and successfully continue to mee the need of their customers They have to start thinking of ways to restructure their objectives and policies so that they increase their effectiveness and flexibility with the changing global market. For every successful organization, the meaning of change management differs but eventually means the same which is defining and implementing procedures, policies restructuring their goals and/or technologies to deal with changes in the business environment at global level and to profit from changing opportunities. it is not the strongest species that survive, nor the most intelligent, but the ones who are most responsive to change Charles Darwin 2. CHANGE MANAGEMENT Different major organisational bodies have accepted different approaches to manage change at their workplace. Change management does not have a distinct discipline with well defined boundaries rather it depends on a no. of different social science disciplines and well known traditions. In order achieve a distinctive balance the central plank on which the change management stands will be limited to the following three schools of thought. The Individual Perspective School The Group Dynamics School The Open Systems School. 2.1The Individual Perspective school: The supporters of the above type of school are divided into two groups: The Behaviourists and the Gestalt-Field psychologists. According to the behaviourists an individuals behaviour is the outcome of ones interaction with the environment. On the other hand Gestalt-Field psychologists think that it is the product of ones interaction with the environment and reason. In an experiment by Pavlov (1927) he proved that any individuals actions are conditioned by their expected consequences by discovering that a dog can be taught that when the bell rings it is time for food,coz every time the dog came to eat he rang the bell and associated the bell with the food. 2.2 The Group dynamics School This is a school with the longest history and originating with the work of Kurt Lewin. It mostly emphasis on bringing organisational change through teams and group works rather than work being done by individuals. 2.3 The Open Systems School In contrast to the above two types of change management where the focus is on individual and groups, this type of school mostly emphasises on the organisation in its entirety. It sees organisations composed of a number of interconnected sub-systems and any change made to any of the sub-systems will have an impact on the other part of the system. 2.4John P Kotters eight steps to successful change In one of his best books of his Dr John Paul Kotter pens down the eight steps to successful change. He also emphasises on the fact that if any one of the following step is ignored the entire change management might fail. According to him leadership skills are different to that of management skills and for a successful implementation of change management we need 70 to 80% leadership and 20 to 30% management skills. Following are the eight steps for a successful implementation of change management. Act with urgency Develop a guiding coalition Develop a vision for change Communicate the vision Empower broad-based action Generate short-term wins Dont let up Make it stick in the organizational culture The main dangers in this life are the people who want to change everything or nothing Lady Nancy Astor BARRIERS TO CHANGE While Implementing change it must always be taken into consideration that change always will not have a positive effect it might go the other way round and turn things around. So while change is being managed managers need to keep in mind the mindset of their employees. There may be several reasons for failing to successfully implement change in an organisation, but if we carefully look into it , it comes down to the following four factors. Lack of good and consistent leadership Staff not aware of the fact that there is change taking place and WHY? Shortage of Finance and overstressed staff. Lack of risk taking that is to do something different. The pace at which change is increasing with the advent of internet ,particularly with the social networking sites like Facebook and Twitter people are so advanced with new technologies ,new ways of doing business and also different new ways of conducting ones life that it has almost become compulsory to keep up to the sentiments of people. It is important to know your target population and understand their sentiments in order for successful implementation of change at workplace. UK BASED ORGANISATION. Following are few examples and case studies based on organisations in UK highlighting their approach to the changing environment and how the adjusted by making necessary changes to their policies, goals, and culture which they practised. CORUS: A Steel giant formed previously by merging of British Steel plc and a Dutch company Hoogovens, now a subsidiary of TATA group and Indian based organisation. The following case study is a wonderful example based on how a company tries to implement certain changes in the organisation and how it overcomes the barriers faced on the course of action. Corus has three operating divisions and over 40,000 people worldwide making the family of Corus CORUS FAMILY Corus Strip products UK (CSP UK) is based on South Wales and is one of the leading manufacturers of steel in strip. In 2005 CSP UK introduced a culture plan called The Journey. It mainly focussed on the value and belief of its people and was not only limited to its employees but also to its contractors, suppliers and other partners. By early 2007 the decided to communicate the plan to its employees by handing over a booklet to them which outlined values of The Journey and what was expected out of them. Now why did the management suddenly planned to make? What were the reason for change? INTERNAL FACTORS The growing strength of external competitors. Health and safety issues within the organisation. Delay in delivery resulting in loss of business Competitiveness: Steel produced in UK could be more expensive compared to other country. High wastage due to failure in manufacturing the right product in the right time. Lack of motivation amongst the staff. EXTERNAL FACTORS New competitors Changing customers requirements New technology meant better expectation. TOTAL QUALITY MANAGEMENT (TQM) was previously introduced to improve the productivity and competitiveness. BARRIERS TO CHANGE As mentioned above every organisation trying to implement change will have to face its barriers. Change may challenge the ability, experience and practice of employees and this can create a barrier successful implementation of change. For example if job roles are changed in the organisation the the employee might feel that they are losing their status or if there is job cut then the existing employees might feel insecure. Corus has a traditional culture which the followed which made it more difficult for the change to take place.

Essays on Jacksons Lottery: Dangers of Blind Obedience Exposed

Dangers of Blind Obedience Exposed in The Lottery      Ã‚  Ã‚  Ã‚   Most of us obey every day without a thought. People follow company dress code, state and federal laws and the assumed rules of courtesy. Those who do disobey are usually frowned upon or possibly even reprimanded. But has it even occurred to you that in some cases, disobedience may be the better course to choose? In her speech "Group Minds," Doris Lessing discusses these dangers of obedience, which are demonstrated in Shirley Jackson's short story "The Lottery."    In "The Lottery," the villagers portray Lessing's observation that "it is the hardest thing in the world to maintain an individual dissident opinion, as a member of a group" (334). The villagers also show, in a rather dramatic fashion, how being a blind follower of a group can be dangerous. As Lessing points out "the majority will continue to insist and after a period of exasperation the minority will fall into line"(334). This very sentiment is an enormous part of the inherent dangers of obeying a group.    The group behavior in "The Lottery" w...

Freedom and Independence for Women in the 1950s Essay -- Exploratory

Freedom and Independence for Women in the 1950's Having invested 27 million dollars and eleven years of research, Du Pont de Nemours Inc. roused world-wide interest when the company displayed the first ever nylon stockings in the New York World Fair in 1938. Nylon apparel, including women's lingerie and foundation garments, soon appeared on the American market in wide varieties. Unfortunately, the quantities were limited. Women paid deathly high pre-war prices to obtain a pair of these famous nylons; they quickly became a symbol of status and wealth (Ewing, 111). Its heyday, however, was brief, for in February 1942, America's nylon literally went to war with the soldiers, and nylon stockings temporarily became extinct. Post-war attitudes toward nylons and other underwear drastically differed from those of the pre-war. This 1952 Du Pont Nylon ad coincides with this change. The advertisement indicates not only the remaining post-war patriotic sentiments, but also the progress women made since the 1930's in obtaining more freedom, ind ependence, and simplified lifestyle. The 1950's encompassed a spirit that rallied around the American cause. It was fashionable to be patriotic, and Du Pont utilized manipulation of color to suggest that wearing Du Pont nylons is indeed patriotic. No other colors exist than red, white, and blue -- from the white boat to the blue high heels, patriotism is painted all over the ad. The two characters in the ad support the American cause by supporting the nylon company. Wouldn't you? This effective advertising technique guilted many women into buying Du Pont Nylons. Before the war, women stayed home to take care of the family, but the war forced many to go to work. Women finally tasted the sweet... ...s. The introduction of nylon and of the mass-production methods that were stimulated by the rising demand for what now became a machine-made article progressively led to simpler and more functional lifestyles (Ewing 1 1 7). This fabric could be rinsed out and drip-dried in an hour or two with no need of ironing. The woman in the ad has no time for laborious tasks that come along with complicated clothing: she has people to see, things to do, and new areas to conquer. As you women put on your favorite pair of fish net nylons, consider the changes the post-war women made to allow you that freedom and independence. Though women were suppressed in many ways during the 1950's, they were able to gain many rights which progressed women along the road towards the rights we enjoy today. Works Cited Ewing, Elizabeth. Underwear, a History. Theater Art Books, 1972.

The Rise and Fall of a Peasant Essay -- Scarface Oliver Stone Films Mo

The Rise and Fall of a Peasant The film Scarface, produced by Martin Bregman, written by Oliver Stone and directed by Brian DePalma, is a story of an immigrant’s life. The main character, Antonio Montana, who is played by Al Pacino, comes to the United States from Cuba in May 1980 as a political prisoner. Montana arrives in Miami, Florida with nothing and has to find a way to survive. As an alien to the country, Montana can not find a honest job that pays enough money for him to live off of. He is a very confident and intelligent man, and when he begins to sell drugs, there is no stopping him. In only a few years, Montana is a multimillionaire and loving life. Although Scarface comes off as a film only meant to glorify a drug lord, it’s actual purpose is to show how a man from the ghetto moves up in society, yet creates his own downfall. Tony has quite strong ethics, although it might not seem so. Ethos is demonstrated many times during the film. He believes firmly in loyalty, honesty, principles and family. Tony looks after his sister Gina throughout the whole film and has an unconditional love for her. He tells the truth all of the time, whether or not it is a good idea to do so. When he is talking to his Columbian cocaine distributor, Mr. Sosa, Montana says, â€Å"all [he has] in this world [are his] balls and [his] word, and [he] don’t break ‘em for no one† (14). Later in the film, when Montana is in trouble with the IRS and DEA, he makes a deal with Sosa that if he kills a talk show host, who has been doing specials on the cocaine industry, then Sosa will get rid of Tony’s problem with the IRS and DEA. For this reason Montana goes to New York City and places an explosive device under the host’s car. When the... ... killed. Scarface is an attention seeking film. There is not a scene in the film that does not keep the viewer’s attention. It starts out having the viewer feel sorry for Montana and wanting him to succeed, even though he is a drug dealer. When he does succeed and his way of living begins to show it also, the viewer feels a sense of joy for Tony and think that he deserves to be happy. Tony then gets too comfortable with being on top and feels that he can be on top of the whole world if he only tries to get it. At the end of the film, when Tony is breaking down and his time is ticking away, the viewer feels sympathy for Tony again, and wants him to make it out alive. However, that does not happen. Tony gets killed and the story of Scarface ends there. The viewer feels a connection with Tony Montana all throughout his rise and fall as a man from the ghetto.

Your Trusted Friends Analysis

Have you ever been watching television and right in the middle of your show been flooded with an endless amount of commercials? If you answered yes, I’m willing to bet that one of those advertisements were for one of the many fast food companies in the United States. In our country, fast food corporations have a dominating grasp on the consumer and the market as to which they are tackling. Some are calling it a pandemic, the next tobacco, and even a deadly drug that is being given to us willingly without any restrictions. Society has come to see this so called viable source of food as a quick, convenient way of getting the nutrition needed during our everyday lives. The only reason as to which we have been able to convince our minds that what is being offered is ok is due to the intense advertising campaigns, which these multi-million dollar fast food companies run. With ads directed at adults showing how a quick burger can be convenient on the go to a full blown marketing campaign directed at kids from ages three to thirteen, fast food companies have been able to brainwash most of America without any real restrictions. To ensure the health and well being of our countries youth, fast food companies must take more responsibility and be required to have restrictions on their marketing campaigns. Toys, Play place’s, clowns and kid’s club are only a few of the many marketing ploys which giant fast food companies have enacted to grab the youth demographic and capitalize on it. What kid is going to deny a fun finger food like french-fries, a cheeseburger, and on top of all that a toy! It’s like the big brother stealing candy from his younger sibling. In America, we have determined that the age of 18 is when one is considered an adult and liable for his own actions. Yet we allow major companies, which are detrimental to our overall health, to spend billions of dollars on marketing tactics that our directed solely at our countries youth. How can we expect these young children to make decision about poor food choices and living a healthy lifestyle when there is a toy involved? Schlosser touches on the growing problems with marketing that is aimed directly at the youth. He admits that studies don’t by the FTC show that young children cannot tell the difference between advertisements and actual television shows (192). This gives these companies a huge advantage over their target market. The child’s brain is under constant development and when they are exposed to so many advertisements daily for these fun, exciting foods that come with toys and feelings of fun, they are bound to give in do to their sheer mental capacity. In Eric Schlossers article â€Å"Your Trusted Friends† he states, â€Å"The typical American child now spends about twenty-one hours a week watching television- roughly one and a half months of TV a year† (193). This being said, children are seeing hundreds of these brainwashing commercials a week. Fast food corporations are pretty much stealing from the helpless with out any repercussions. Without any restrictions theses billion dollar empires are going to continue to target the heart of America, which will inevitably leading to a completely unhealthy nation who is blinded by the advertisements. It is time someone steps in and makes a change to benefit those who are suffering the most from this outrageous marketing scheme, our nations youth. That someone I speak of is the government. We need stricter policies on advertisements and target audiences. It's one thing for an adult male to make a decision to eat the unhealthy food offered by these companies. Being an adult he should be able to understand the consequences of eating fast food. It’s the eight-year-old child who does not. If fast food companies are going to base their marketing campaigns around children they should be inclined to help support positive programs for theses children such as schools physical education, summer programs and other activities that will teach kids to become active. The government needs to formulate a plan that would implement strict tax laws on marketing campaigns directed at younger audiences we could use these tax dollars for these types of programs that would counter the effects these companies products are having on the kid. I doubt parents would feel as bad giving McDonalds their money for non-nutritious food if they new a few pennies out of the cost of a cheeseburger would be going to her child’s elementary school P. E. fund. Kids will always love toys, fun foods and a happy time and these companies know that. There is no stopping the marketing that will be pushed at these kids. But what we can do is hold the companies responsible and demand that they give back. Our country over the past decade has been through everything from wars to recessions and the last thing we need is to only worsen the poor health of our country due to fast food. Our most impressionable citizens, our youth, are being flooded every day by the intense marketing schemes from fast food companies daily. These empires that have been built on our bad eating habits and poor decisions are only going to get worse and effect our children as well grandchildren if we don’t start finding solutions to counteract what these companies our doing to us. And I say counteract because we cannot bring these companies down. What we can do is hold them accountable and demand that they give a fraction of what they put into these giant marketing campaigns back to our nation’s children and the programs that are needed to keep them healthy. If we are going to make certain that our country lasts we must make fast food companies more responsible for the elaborate schemes they direct at our children. With some push and demanding of change from our government concerning this issue we can ensure the future health of our country.

Cloud Security Architecture Based on Fully Homomorphic Encryption

CLOUD SECURITY ARCHITECTURE BASED ON FULLY HOMOMORPHIC ENCRYPTION Abstraction Cloud Computing is a new environment in computing machine oriented services. The high costs of web platforms, development in client demands, informations volumes and weights on response clip pushed companies to migrate to Cloud Computing supplying on demand web facilitated IT Services. Cloud storage empowers users to remotely hive away their information and delectation in the on-demand high quality cloud applications without the affliction of local hardware direction and programming disposal. In order to work out the job of informations security in cloud computer science system, by presenting to the full homomorphism encoding algorithm in the cloud calculating informations security, another kind of information security solution to the insecurity of the cloud computer science is proposed and the scenarios of this application is hereinafter constructed, This new security agreement is wholly fit for the processing and retrieval of the encrypted informations, successfully motivating the broad relevant chance, the security of informations transmittal and the stockpiling of the cloud computer science. Keyword:Cloud storage, Data security, to the full homomorphic encoding ; Introduction Enterprises are the speedy nearing new advanced clip in which we store our information and execute our excessive calculation remotely. With the usage of cloud there are legion points of involvement in disbursals and usefulness, but the issue with the cloud is secret informations may non be secure. Today, endeavors are looking towards cloud calculating environment to spread out their on-premise substructure, but most can non afford the cost of the danger of trading off the security of their applications and information. Recent progresss in Fully homomorphic encoding ( FHE ) allows us to execute arbitrarily-complex dynamically picked calculations on encrypted informations, despite non holding the secret decoding key. Processing encrypted informations homomorphically requires greater figure of calculations than treating the information unencrypted. Scientifically talked is a homomorphic cryptosystem, a cryptosystem whose encoding map is a homomorphy and therefore conserves group operation performed on cypher texts. The two group operations are the arithmetic add-on and generation. A homomorphic encoding strategy is said to be linear if the followerss holds – E ( x+y ) = E ( x )E ( Y ) What ‘s more it is said to be multiplicative if – E ( x, Y ) = E ( x ) * E ( Y ) Where E characterizes an encoding map. The cryptosystem that support either of the two operations are said to be partly homomorphic encoding system, and the one time that supports both the add-ons and generations of cypher texts is called as to the full homomorphic encoding ( FHE ) .Cloud computer science and Fully Homomorphic Encoding:The patterned advance of FHE has empowered the cloud service suppliers a better attack to guarantee confidentiality and privateness of user informations. a solution to the old unfastened issue of developing a to the full homomorphic encoding strategy. This thought, once called a privateness homomorphy, was presented by Rivest, Adelman and Dertouzous [ 3 ] shortly after the innovation of RSA by Rivest, Shamir and Adleman. To supply the better security we are traveling to widen the security solution for cloud calculating with the aid of to the full homomorphic encoding cryptosystem. B.Principle to the full homomorphic encoding: Craig Gentry develop homomorphy encoding program including 4 techniques. They are the cardinal coevals, encoding, decoding algorithm and extra Evaluation algorithm. Fully homomorphic encoding incorporates two cardinal homomorphy types. They are the multiply homomorphic encoding algorithm and additively homomorphic encoding algorithm.The generation and add-on with Homomorphic belongingss. Homomorphic encoding algorithm underpins merely add-on homomorphy and generation homomorphy before 2009. Fully homomorphic encoding is to detect an encoding algorithm, which can be any figure of add-on algorithm and generation algorithm in the encoded information. For merely, this paper utilizes a symmetrical wholly encryption homomorphic algorithm proposed by Craig Gentry [ 4 ] 1. Encoding algorithmi?s The encoding parametric quantities p, Q and R, where P is a positive uneven figure, Q is a big positive whole number, P and Q determined in the cardinal coevals stage, P is an encoding key, and R is a random figure encrypted when selected. For the text m, computation Then you can acquire the cypher text. 2. Decoding algorithmi?s To plaintext Because the p?q is much less than, so C.Homomorphism Verification 1. The homomorphy linear belongings confirmationi?s Suppose there are two groups of the plaintext M1 and M2. To scramble them turn into the cypher text. To plaintext Due to Equally long as the is much less than P, so This algorithm fulfills the linear homomorphic conditions 2.The homomorphic multiplicative belongings confirmation To plaintext Due to Equally long as the is much less than P, so This algorithm fulfills the multiplicative homomorphic conditions II.APPLICATION SCENE AND SECURITY ARCHITECTURE [ 7 ] : Privacy Protection: User is hive awaying their informations in cloud, by agencies of security it is stored in encrypted signifier and while conveying the informations cloud service supplier and user ensures that plaintext information can non be found to others. That implies both will guarantee the safe storage and transmittal of informations. Datas Processing: Fully homomorphic encoding constituent empowers clients or the sure 3rd party procedure cypher text informations squarely, instead than the original informations. Users can get figure of arithmetic consequences to decode to acquire good information. for illustration, in medical information system, electronic medical records are in the signifier of cypher text and are stored over the cloud waiter. Retrieval of Cipher text: Fully homomorphic encoding engineering based on retrieval of cypher text method, FHE non merely ensures the privateness and efficiency of retrieval but besides the retrieval informations can be added and multiply without altering the plaintext. III. Decision Security is the most widely recognized issue for Cloud Computing. While hive awaying, conveying and recovering the information from cloud server security substructure is needed. Encoding is the common engineering to guarantee the informations security of cloud calculating. To supply precaution to net and overcast services Gentry proposed Fully Homomorphic Encryption ( FHE ) strategy from his old encoding theoretical account i.e. , slightly homomorphic encoding strategy. Taking into history the cloud security issues this paper presented the thought of to the full homomorphic encoding strategy and proposed a security architecture which ensures the security of transmission and storage of informations over the cloud waiter Mentionsnew wave Dijk, M. , Gentry, C. , Halevi, S. , Vaikuntanathan, V. : Fully homomorphic encoding over the whole numbers. In: Gilbert, H. ( ed. ) EUROCRYPT. LNCS, vol. 6110, pp. 24–43, 2010.hypertext transfer protocol: //epubs.siam.org/doi/abs/10.1137/120868669Rivest R, Adleman L, Dertouzos M. On informations Bankss and privateness homomorphies Academic Press, pp.169—180, 1978.Gentry, C. , Halevi, S. : Implementing Gentry’s fully-homomorphic encoding strategy. Preliminary version ( August 5, 2010 ) , hypertext transfer protocol: //researcher.ibm.Wikipedia. Cloud calculating [ EB/OL ] . hypertext transfer protocol: //en.wikipedia.org/wiki/Cloud_Computing, 2012-12-05.Feng Zhao, Chao Li, Chun Feng Liu, â€Å" A cloud calculating security solution based on to the full homomorphic encryption† IEEE 16ThursdayInternational Conference, pp.485-488, Feb 2014.Jian Li, Danjie Song, Sicong Chen, Xiaofeng Lu, â€Å"A simple to the full homomorphic encoding strategy available in cloud computing† . IEEE 2neodymiumInternational Conference ( Vol-01 ) , pp. 214-217, Nov 2012.