Case Study for Trap Ease America (Marketing) - 967 Words

Case Study: Trap ­Ease America 1. Trap ­ Ease only has a once ­in ­a ­lifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent. The information needed to evaluate the opportunity is the study of the market, competitors, and other products. Also, the awards and buzz surrounding the Trap ­Ease also helped the investors see this as a high potential. The positioning of Trap ­Ease is centered around dead mice and the product. They really value their product and want to show its usefulness. The group’s mission statement†¦show more content†¦There should be ads in the department stores they sell in, tv commercial, and even the internet. If this was blended in with the other â€Å"P’s† , it will have a stronger presen ce in the market. 5. Trap ­Ease America, although being an all new and mess ­free way to get rid of mice and rats, has at least one major competitor: the original mousetrap. The mousetrap has a big advantage in that it has been around since 1876 so many competing companies, like Ortho,, distribute them. Iit has a big place in the market. Also, it has reached all of its possible market target. Whenever there is a rodent problem in a house, it is the first solution that comes to mind. Other competitors are companies that sell poisons and noiseless plug in devices that sell from Riddex and Motocomo. Trap ­Ease is in its inception and will fight its way through the competition with the idea of a mess ­free way to rid the pests. 6. The first thing I would do would be to applaud Martha for her work alone and then hire an actual marketing strategy team. Marketing strategy is too big of an area to cover with only one person. You need other people to focus on dif ferent areas that set up the marketing logic. The best control procedure would be the strategic control. The company needs to first set a better basic strategy and then continually check if it matches the opportunities. This changes how the company approaches the marketplace. Another control that would work well would be theShow MoreRelatedMouse Trap Cases1428 Words   |  6 PagesMarketing Management Trap Ease Case By : FAJRI RAMADHAN Magister Management – Eks XVII 1. Martha and the Trap Ease America investor feel they face a â€Å"once-in-a-life-time opportunity†. What information do they need to evaluate this opportunity? Information that they need is to see if there are any Companies ( competitors ) that produce similar products (mousetrap) do not have the similar technology with Trap-Ease product, that they have a better mousetrap, efficient andRead MoreTrap-Ease America: the Big Cheese of Mousetraps1483 Words   |  6 Pages Faculty of Business and Economics Graduate Program ADVANCED MARKETING MANAGEMENT, MKT.500 Case Study one: Trap-Ease America: The Big Cheese Of Mousetraps Presented To: Dr. Ziad Haddad Presented By: Shady Habboub Fall Semester 2009-2010 1- The Mission Statement of Trap-Ease America: â€Å"We want to free your homes from mice. Fathers: you can protect your families easily and safely. Trap-Ease America is your state of the art solution† 2- The opportunities thatRead MoreCase Study : Trap Ease America837 Words   |  4 Pages Aulus Argollo Case Study: Trap-Ease America 1. 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Prepared By: Abdul Wahed Saad Mahmud ID No: 2008-2-10-245 ID No: 2008-2-10-186 Hasibul Alam Jahid Bin Islam ID No: 2008-2-10-169 ID No: 2008-2-10-083 Fahmid Khan IDRead MoreAnalysis Of The Davis Service Group Case Study1405 Words   |  6 PagesAnalysis of the Davis Service Group Case Study The dynamic world of business presents opportunities and challenges to firms which can help or hurt them. When a business produces favorable results from its operations and has reached a pinnacle in their domestic market, a business may require expansion to new international markets. In the case of England’s Davis Service Group, such expansion limits in the mature markets had led the firm to explore international expansion options (The Times 100,Read MoreStarbucks strategy7015 Words   |  29 Pagesparts of the US. 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Deontology and the Categorical Imperative Free Essays

First, let us examine what it means to act in a deontological manner. Demonology is â€Å"the normative ethical position that Judges the morality of an action based on the action’s adherence to a rule or rules† (â€Å"Ethics-virtue†, Standard Encyclopedia of Philosophy). For someone to act in a deontological manner, he must follow a course of action not because it causes the greatest amount of good to either themselves or others, but because it is the â€Å"right† thing to do. We will write a custom essay sample on Deontology and the Categorical Imperative or any similar topic only for you Order Now A deontological believes that it is their â€Å"duty† to follow these moral imperatives, and it is these values which are the basis which Emmanuel Kant bases his Categorical Imperative on. In Kantian, a theory of demonology developed by Emmanuel Kant based on his Categorical Imperative, we should make decisions based on our duty to others and that it is not the action’s consequences which make it right or wrong, but the motives of the individual who is carrying them out (Kant, Emmanuel. 1780. â€Å"Preface†). For example, if I say, I do not murder other human beings because I would not wish others to murder, I am behaving deontological because as a society we would not wish murder to become a universal rule. Similarly, I would not wish someone to secretly defraud Investors and embezzle company money, but more on that soon. If a person is to act in this decidedly UN;deontological manner, they might have justified it in one of two likely other manners. The first non-deontological theory we someone could operate with is utilitarianism. In this moral theory, â€Å"the proper course of action is the one that maximizes utility, specifically defined as maximizing happiness and reducing suffering† (Utilitarianism. N. D. ) In Wisped. Retrieved January 20, 2013, from http:// ordering others, we still do not wish this to occur but this time it is because the act of murder does not maximize happiness as a society. The loss of an individual in this manner would detract from the whole be it either from a production stand-point, or because of the emotion detriment it brings others. Misuse of a corporation’s funds could be Justified in a certain scenario, so we will add this to our toolbox of motives for now. A second non-deontological moral theory we must examine is the idea of egotism. With egotism, a person’s primary drive is to enhance their own interests – be they intellectual, physical, societal, or otherwise – over the interests of others (Egotism. (n. D. ) In Wisped). Within the context of our example about murder, an egotist does not wish for murder to exist simply because he or she would not wish to be murdered. Within the scope of business operations, this ideology would seem to form the basis of most practices. While the advancement of a corporation would be paramount in the eyes of those with the most vested interest, this moral guideline can be disastrous in a society that does not share this belief as the rule of the land. Let us now look at two of the ethical problems raised by the Delphic Communications case. The first problem we will examine is the fact that Delphic was using two different sets of accounting books, one with doctored numbers that was given to investors, and one which showed the true finances and what was being manipulated for the fraudulent figures. This, according to testimony produced by James R. Brown, Dahlia’s former vice president of finance (Grant, 2004, p. CLC). Members of the Riggs family were ultimately indicted for looting the company of more the $100 million and aiding $2 billion in debt. Regardless of an argument of either this being a cover-up in order to hide the Riggs family’s personal use of company funds, or merely a tactic to delay investor outrage in order to settle outstanding debts incurred by Delphic operations, this cannot be considered a deontological based maneuver. Adherence to ones duty to the company and its core operations is contrary to these kinds of behavior. Also, under no circumstance would lying biblically about a company’s well- being in a capitalistic society be considered as being desirable as a normative rule. At best, if this were done as to buy the company time to right its finances, this action could be eschewed as utilitarian if the underlying goal was to prevent panic on Wall SST. And to maximize society’s net worth. Likelier, this was an egotistic based motive in order for the Riggs family to continue their practices of using the company as their personal â€Å"piggy-bank† as it were. There is evidence of this being the case based upon the next ethical issue we will address. During the course of investigations carried out in the course of this case, it was covered that members of the Riggs family had also used corporate money to finance a golf-course on private family property of theirs (The SEC, 2002). Much like the previously mentioned ethical problem, it is difficult to determine in what, if any, way this action could be eschewed as either a deontological or categorically imperative decision. If it were the norm for members of any company with access to corporate funding to use them on private projects without prior approval, there would be few corporations which would be able to operate in much of any capacity. Dominant having misappropriated funds that were allocated for actual business operations. Even when viewed in light of a utilitarian stand-point, the Jobs which would have been created through the construction and operation of said golf-course would not have warranted an unauthorized expenditure of this magnitude outside of the company’s normal business operations. The member of the Riggs family who authorized the use of these funds should have instead chosen to use his own capital in order to finance this endeavor if it was truly that necessary. Utilizing Dahlia’s none in order to build this project falls categorically within the scope of an egotist method of reasoning. These couple examples were but a few highlights that were uncovered during the course of the Delphic indictment. Members of the Riggs family might not have seen an end to their empire had they taken a step back and evaluated not only the consequences of their actions, but the rationale behind what they were doing. Demonology and categorical imperatives, like most morale methodologies, are difficult to apply in every scenario. Doing what is right for the sake of its rightness, or because t is your duty to perform in a specific way can fail in an instance of grave social importance. As instanced in the threaded discussion this week, if a programmer of nuclear missile technologies learns of an attack by his employer against another nation does his or her duty lie with the attacker or those who would be attacked? Of the moral decision making tools discussed in this paper, Egotism, Utilitarianism, Demonology, and Categorical Imperatives all provide a different answer to the question in hand. The members of the Riggs family might still feel they are in the eight if their ill gains were greater than the pain of imprisonment from a strictly Egotistic model. How to cite Deontology and the Categorical Imperative, Papers

Saudi Arabia and Its Culture free essay sample

Society as a whole valued behavior displaying generosity, selflessness, and hospitality; deference to those above in the hierarchy of the family; freedom from dependence on others and mastery over ones emotions; and willingness to support other family members and assume responsibility for their errors. Chastity and sexual modesty were also very highly valued. Applied primarily to women, these values were not only tied to family honor but were held to be a religious obligation as well http://saudiarabiarafael. blogspot. com/2008/05/saudi-arabia-values. html Women is prohibited socialize with male native people that don? t have a parental relation, so they have the value of chastity, sexual modesty and particular deference for their relatives http://saudiarabiarafael. blogspot. com/2008/05/beliefs-and-values-similar-or-different_26. html Family dynamics: Family primary basis of identity and status for the individual and the immediate focus of individual loyalty, just as it was among those who recognized a tribal affiliation Families formed alignments with other families sharing common interests and life-styles, Families tended to be patriarchal Father in the family appearing as an authoritarian figure at the top of a hierarchy based on age and sex Men can have as many as four wives, but polygamy is no longer widely practiced. If wealthier men do have more than one wife, the wives and their children tend to live in separate units from each other. http://dpuadweb. depauw. edu/$1~mkfinney/teaching/Com227/culturalPortfolios/Saudi_Arabia/Family. htm Communication: Relationships Communication You will need a Saudi sponsor (wakeel) to enter the country. The sponsor acts as an intermediary and arranges appointments with appropriate individuals. Saudis do not require as much personal space as most western cultures. As such, they will stand close to you while conversing and you may feel as if your personal space has been violated. Saudis prefer to work with people they know and trust and will spend a great deal of time on the getting-to-know-you part of relationship building. You must be patient. Since Saudis will most likely judge you on appearances, dress and present yourself well. Meeting Etiquette Men shake hands. Good friends may greet each other with a handshake and a kiss on each cheek. Women generally hug and kiss close friends. Men and women would not greet each other in public I from outside the family. When Saudis greet each other they take their time and converse about general things. Gift Giving Etiquette Gifts are not the norm as in many other countries. If you are invited to a Saudis house bring something small as a thank you. Flowers do not make good gifts from a man, although a woman could give them to her hostess. Never give alcohol unless you are positive they partake. Gifts are not opened when received. Dining Etiquette Saudis socialize primarily in restaurants and international hotels when entertaining expatriates whom they do not know well. After some time you will be invited to the home. Entertainment will generally be same-sex only. If both sexes are included, they will be in separate rooms. If you are invited to a Saudis house: You would usually remove your shoes. Dress conservatively. Try to arrive at the invited time. Punctuality is appreciated but not crucial. Show respect for the elders by greeting them first. Accept the offer of Arabian coffee and dates even if you do not normally drink coffee. If you are invited for a meal, understand that there will be a great deal of socializing and small talk before the meal is served. Table manners If the meal is on the floor, sit cross-legged or kneel on one knee.. Eat only with the right hand as the left is considered unclean. Try a bit of everything that is served. Meals are generally served family-style. Honored guests are often offered the most prized pieces such as a sheeps head so be prepared! There is often more food than you can eat. Part of Saudi hospitality and generosity is to shower guests with abundance. There is little conversation during meals so that diners may relish the food. http://www. kwintessential. co. uk/resources/global-etiquette/saudi-arabia-country-profile. html Specific topics that are taboo in Saudi Arabia are marital relations, rape, and domestic violence. It is considered highly taboo to ask a Saudi how their family, specifically female members, is A persons foot is seen as the lowliest part of ones body, it is highly offensive to point ones toe or foot at someone, or to use ones foot to move an object. Therefore, crossing your legs or putting feet up on a table, practices that are common in America, would be seen as offensive in Saudi Arabia Women are expected to be reserved and conservative, with shoulders, legs, and other parts of the body covered In a male-to-male greeting, the two parties typically take part in a warm hand shake using their right hands, and then they embrace with two to three kisses on the cheeks of the other party Female-to-female greetings are similar, as they shake hands and kiss each other on the cheeks There is little to no touching between males and females (unless they are blood related or married), and even then, physical touching is held to a minimum In conversation and every day, eye contact between a male and female can be misinterpreted. Therefore, most women tend to avoid eye contact with males. Additionally, women are not supposed to speak out against the male authority figures http://hopeinterculturalcomm. weebly. com/language-taboos-what-not-questioned-veracity-humor. html http://www. iorworld. com/saudi-arabia-pages-498. php Illness and health practices: A rich body of traditional medicine previously existed in Saudi Arabia Physical ailments were treated with the use of herbs and other plants and also by cauterization or burning a specific part of the body with a hot iron Severe mental health problems were often addressed through special readings of the Koran http://www. everyculture. com/Sa-Th/Saudi-Arabia. html Some people wear amulets for protection against the evil eye or will burn incense to keep the evil eye away from the sick Prayers and reading from Al Quran or the Bible help give comfort to patients and family members and enhance the patients recovery Nurses are perceived as helpers, not health care professionals, and their suggestions and advice are not taken seriously Family members need to be with the body until it is ready to be removed from the hospital. Muslims prefer to bury the body on the day death occurs Most Arabs consider childbirth to be a female issue only. A woman in labor is usually surrounded by female relatives and friends. Fathers are not admitted to the labor room/